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Our t-shirts might be the most visible aspect of Oaklandish, but our community work motivates everything we do. It’s our way of giving back to the city that gives so much to the world, and it informs every decision we make.

Our mission at Oaklandish is to spread “local love” by way of our civic pride tees and accessories, while creating quality inner city jobs for locals, and giving back to the people and places that maintain our city’s trailblazer spirit. In line with this mission, we donate a portion of proceeds to grassroots nonprofits committed to uplifting Oakland. So, wear it well. When you rock these roots, you're representing and supporting Oakland!

In order to deepen our impact in Oakland, we have decided to limit the number of nonprofits that we donate to, and to streamline our application process into an annual rather than a rolling one. Each year, we receive hundreds of donation requests and have donated to almost all of the nonprofits who have approached us, with the exception of political or religious organizations. Starting with 2017, we will concentrate our community giving to one nonprofit per month, though we will continually highlight Innovators and nonprofit partners from previous years.

Instead of a rolling application process throughout the year, the Oaklandish Innovator Awards application process is now the sole way for nonprofit organizations to request a partnership, sponsorship, or donation with Oaklandish. Our deadline for 2017 requests has now passed. The nomination window for the 2017 Innovator Awards closed at midnight, Sunday, November 13. The next application cycle will begin in Fall of 2017 for the 2018 calendar year. For more information on the Innovator Awards please read here. You can also email us at community@oaklandish.com.

If you are a business and are looking to partner with Oaklandish, please email info@oaklandish.com.


Oakland has historically been a hotbed of renegade activity, where boundaries are redefined and trends are created rather than followed. To help encourage the continuation of this "trailblazers' legacy," Oaklandish supports artists and nonprofits who are doing pioneering work in our community. Here are the organizations you support when you spend your money with Oaklandish.

2016 Innovator Award Recipients

Town Kitchen

The Town Kitchen, was started with one goal in mind: to create a community through local food, one where low-income Oakland's youth are able to shine. The Town Kitchen specifically engages local youth with significant barriers to employment and education, and introduces them to the world of culinary arts. Kids in the program work with talented chefs and gain experience in food delivery services that allow them to thrive in the fields of business, technology, and workforce development. The Town Kitchen is shifting the way in which people engage with food and commerce, while celebrating values of humanity, creativity, social justice, and collaboration.

The Hidden Genius Project

The Hidden Genius Project applies a targeted universalism approach to provide holistic support and technology training to under-served male youth in Oakland. The Hidden Genius Project’s intensive programs provide nearly two years of training and mentorship to high school students in software development and design, entrepreneurial thinking, and a variety of life and leadership skills sure to help the students long after their time with The Hidden Genius Project. The Hidden Genius Project also hosts short-term catalyst programs, for boys of color aged 11-17 years old. These specific programs provide youth the opportunity to spark interest and gain exposure to relevant skills and careers within the technology landscape.

Youth Alive!

Youth ALIVE! trains teens to lead violence prevention workshops with younger students, hiring young adults to work with youth who are hospitalized and recovering from violent injuries, urging them not to retaliate against their attackers. In the immediate aftermath of a homicide, they also provide crisis response and support for familes and friends to promote healing and to calm tensions. In addition, Youth ALIVE! advocates for sensible policies that reduce gun, gang, family, and dating violence. Through the last 20 years, Youth Alive! has trained over 900 young people in Oakland and Los Angeles to be peer educators for over 45k teens.


The purpose of Community Education Partnerships (CEP) is to provide educational support to homeless children in the Bay Area. The primary function of the community-based organization is to recruit and train volunteers to provide high-quality academic tutoring for homeless children in pre-kindergarten through 12th grade. CEP recruits and trains volunteers to provide high-quality, individualized one-on-one academic tutoring and mentoring for pre-kindergarten through 12th grade homeless students. CEP provides all of its students with grade-appropriate backpacks, school supplies, and books throughout the school year. Additionally, CEP offers opportunities for Bay Area homeless students to participate in extra-curricular enrichment activities like field trips, summer reading clubs, family reading nights, and back to school nights.

For the list of past innovators, CLICK HERE