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The I Am Oaklandish campaign features true Oakland originals from all walks of life. They give our city its oddball spirit, its passion for justice, and its creative vigor. They lift us up with laughter, peace, nourishment, and authentic hard work. They make us proud to call this town our home. They are Oaklandish.

The news never tells the whole story about Oakland. Any East Bay native knows that there's so much good in our city — but somehow, those stories seem to get overlooked by the rest of the country. Our mission at Oaklandish has always been to celebrate the cultural legacy of the town, and to sing the praises of its renegade heroes, past and present. This four-part series profiles people who play, eat and work in the Town, along with folks who are working to bring peace to our city. Some of them are famous in their fields; others are notorious for their antics. But most work behind the scenes. We're profiling them in a series of blog posts, along with four enormous posters going in the windows of the old Tully's building at 14th and Broadway.

Here's a roundup of the hometown heroes (click images below to read the associated blog posts with interviews):

Play Oakland


PLAY: Adam Kapp (member of the Curling Dervishes), Charles Ybarra (Darth Raider), Rick Tittle (sportscaster, 95.7 the Game), Jorge Leon (educator and Athletics superfan), Jim Hines (track star and gold medal winner), Huck Sinn and Bonnie Doom (members of the Bay Area Derby Girls), and Sheik Khan Abadi (Hoodslam wrestler).

Eat Oakland


EAT: Kim Alter (excecutive chef at Haven), Bryant Terry (author and food activist), Tanya Holland (chef, owner of Brown Sugar Kitchen and B-Side BBQ), Novella Carpenter (journalist, author, and urban farmer), Chris Pastena (owner of Chop Bar).

Work Oakland


WORK: Derrick Muhammad (longshoreman), Gabriela Ramos-Pamplona (nurse at La Clinica), Kahlil Karn (electrician, founder of Oakland Underground Film Festival), Kirk Humbles (security ambassador), Michael Westbrooks (UPS).

Peace Oakland


PEACE: Rayna Smith (youth leader, Urban Peace Movement), Marilyn Washington Harris (founder, the Khadafy Washington Project), Nicole Lee (director, Urban Peace Movement), Richard McClendon (youth leader, Youth Alive), Caheri Gutierrez (violence prevention educator, Youth Alive).