History / Inspiration
It's called the Golden West for a reason. Maybe the original settlers were referring to precious metals and untold riches. But our greatest treasures don't exist in bank accounts &madsh; they're free for everyone to see. Almost every evening, the entire East Bay fades to gold as the sun sets over the Golden Gate.
Catch the view, and you'll feel like you've struck it rich. It's the feeling we work to spread every day, whether we're printing tees or passing out beers by the lake. The colors on this tee are borrowed from Oakland's golden hour, so you can carry some local treasure wherever you go. The racerback cut is perfect for warm, sunny days — of which we have plenty in this fine East Bay.