Hella Bays’d ONCHAIN

ROOR Delivers Digital and Wearable Art Onchain to All-Star Weekend

San Francisco, CA - Digital innovation agency ROOR will partake in the 74th NBA All-Star Weekend by hosting digital art projects throughout San Francisco and Chase Center. Showcasing digital art design via clothing, ROOR will spotlight emerging creators while celebrating hoops culture during its signature weekend.

Multimedia Personality and Golden State Warriors Hype Man, Franco Finn (@francofinn), will wear custom designed garments by artists Kyle Wallack (@kw.refinedgraffiti) and Mike Red (@bymikeart) as he hosts All-Star Weekend February 14-16.

Two art pieces will be available onchain for the Hella Bays’d All-Star Weekend Open Edition. All-Star Weekend fans can mint a piece of digital artwork for ~$2 using Coinbase Wallet, the self-custody crypto wallet. 25 winners will be randomly selected from each Open Edition mint, with a total of 50 winners receiving a limited-edition t-shirt from the artists. One grand prize winner will win one all-expenses-paid trip to the annual Onchain Summit held in San Francisco on August 22nd. 

Hella Bays’d All Star Weekend artwork will also be available for sale at Oaklandish, ROOR’s clothing and brand partner. Merchandise with all featured artwork will be available online at Oaklandish.com for a limited time.

“ROOR is fortunate to collaborate with influential creators and talent to build one-of-a-kind art and experience,” said ROOR Co-Founder and CEO Zach Cohen. “All-Star Weekend is an opportunity to showcase emerging artists to the entire NBA community. Providing an opportunity for all fans to own a piece of history by collecting the art onchain is what the future looks like, and we are excited to help deliver that vision.”

The digital artwork is minted on Base, the secure, low-cost blockchain built by Coinbase, and will be paid for using ETH. Bringing art onchain allows artists to maintain ownership of their work while earning direct income from sales. 

The Hella Bays’d All-Star Weekend mint will take place Onchain, where anyone with a Coinbase Wallet can purchase a digital version of the artwork for $2. Whether you’re building an app, making a business transaction or acquiring NFTs, getting Onchain with Base is the easiest and safest way to build online.

“The All-Star Weekend mint is a great example of how ROOR uses cultural events to bring artists onchain where they can grow their communities,” said Cohen. “Royalties from digital art sales go directly to the artists who created the product. We believe this is a very powerful economic tool that can be utilized now, and not a concept in the distant future.”

Kyle Wallack, known professionally as KW, is an American contemporary artist and designer whose journey into the art world was profoundly influenced by personal adversity. Diagnosed at 23 with parotid gland cancer, KW channeled his struggle into a passion for transformative modern art. His “refined graffiti” style is influenced by New York’s vibrant street art mixed with fine art elegance.

Mike Red is a digital creator with eight years of experience as a 3D generalist artist, illustrator and animator. Invited to join the ROOR team in 2022, he leads the studio’s visuals and creative projects. One of the things he loves most about being part of ROOR is the agency’s varied creative styles and projects. “I’ve been fortunate to collaborate with talented people that inspire me to continue improving myself to be a better artist.”

Franco Finn is the In-Arena MC and TV Personality for the NBA Champion Golden State Warriors, now in his 22nd Season. Known as the 'Warriors Hype Man' at Chase Center in San Francisco, Franco's role is to ignite the energy and entertain the 20,000+ fans each night.  His vibrant performances have made him a segment host on ABC-7/KGO and a sought-after MC/host for the San Francisco Giants' special events for the past 16 seasons. His infectious energy can also be seen at various national sporting events, from NASCAR to Red Bull's extreme sports events.

ROOR (Roor.io) is committed to developing today's creators into tomorrow’s builders. Through ROOR’s network, resources, and studio, innovators are able to transform their dreams into impactful, lasting contributions Onchain.

To learn more about the Hella Bays’d All Star collection and for all ROOR digital initiatives, visit roor.io or email contact@roor.io.

Participation in this promotion is subject to official rules and applicable laws, and is void where prohibited.