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We Are Oaklandish: Artist Allison “Hueman” Torneros

We Are Oaklandish: Artist Allison “Hueman” Torneros

I didn’t grow up in Oakland, but The Town was always close by, molding my character, sparking my dreams, and pulling me home. I was raised in Hayward and Fremont, just beyond The Town’s official boundaries. If you’re from here, you know that Oakland’s energy radiates beyond lines drawn on a map. The attitude, the lingo, the personality. East Bay communities imbibe both Oakland’s complexities and charms.  Growing up, decisive milestones often happened in Oakland. It’s where I attended proms and took my SATs. My high school graduation was at the Paramount Theater. At sixteen, as a newly licensed driver,...

Urban Aztec X Oaklandish: 'Ancient Roots'

Urban Aztec X Oaklandish: 'Ancient Roots'

We’re so incredibly thrilled to bring you these tees featuring the art of Jesse Hernandez in our limited edition Urban Aztec X Oaklandish Ancient Roots collection.  Jesse is a Bay Area visual artist known for his diverse, colorful and impactful illustrations which straddle and explore the juncture between urban graffiti and ancient indigenous culture. His art builds on cultural legacies and established visual languages to generate intricate new insights that are both striking and refreshing. He executes in an astounding variety of formats including street art murals, tattoos, video games, comics and collectible toys.  He’s worked with some of America’s...

Laney Football x Oaklandish

Laney Football x Oaklandish

At Oaklandish, we get inspired when we are able to honor and support local heroes who personify our town’s underdog spirit. So we’re super stoked to celebrate the Laney Eagles, Oakland’s grittiest sports team, with our Laney X Oaklandish collection. The Eagles recently showed the world what it means to be “Laney Built” on the fifth and final season of Netflix’s popular documentary series “Last Chance U.” The series examines the struggles and triumphs of junior college football teams.  Laney was chosen by the “Last Chance U” producers, from among thousands of junior college football programs around the country, for...

Small Biz Spotlight: Oakland Fortune Cookie Factory

Small Biz Spotlight: Oakland Fortune Cookie Factory

As a small business, we know the importance of supporting other small, independent businesses especially during these times. It was amazing being toured by Alex and Alicia and seeing the process of such an iconic cookie being made by hand the same way as it was decades ago. And it’s happening right here in Oakland. Alex and Alicia are now running the longest-running fortune cookie factory in Oakland (established in 1957), and one of the the oldest Oakland Chinatown businesses period. Oakland Fortune Cookie Factory, creating delicious cookies, preserving generations of culture, history, and craftsmanship while adding modern touches. Take...

Oakland Roots Sports Club joins USL Championship

Oakland Roots Sports Club joins USL Championship

We're stoked that Oakland Roots Sports Club announced yesterday that they will be joining the USL Championship for the 2021 season. The USL is the largest and fastest growing professional soccer organization in North America with teams throughout the United States and Canada. Roots will represent The Town across the country and around the world with matches on ESPN+, ESPN2 and ESPN Deportes.“We are excited to join the USL Championship in 2021,” said club Chair Steven Aldrich. “Playing in the Championship is a great opportunity for Oakland Roots to continue our journey of using soccer as a force for social good. We...

We Are Oaklandish: Khalil & Tre, Oak Boys

We Are Oaklandish: Khalil & Tre, Oak Boys

Khalil We started our clothing line called Oak Boys in 2013 to foster inclusion. We wanted it to be hard and have an edginess to it.  There’s always been a lot of Oakland merchandise out there but most of the time it just says “Oakland.” Our stuff is different. Our merchandise has got wild statements like “I wanna die and live Oakland.” Fantasy things, ideas that are hard to imagine, and ones no one else is gonna make. That was always our motto. I love turning up on it like that.  When I was younger I couldn’t afford the stuff...

Champion x Oaklandish: Highlighter Collection

Champion x Oaklandish: Highlighter Collection

We've got another hitter here! Cop yours before this Highlighter limited-edition collab sells out! We are so glad we get to work with the team at Champion to come up with these great combos of Champion assets and Oaklandish style! These Reverse Weave jogger and pullover sets in Black and Oxford Grey are everything you need for these quarantine days and nights. Model: @mayne_bchillin, shot by @54ghosts.

Ball Harder vol.2 by DOC Virtual Art Show

Ball Harder vol.2 by DOC Virtual Art Show

Here are just a few of the images from Dustin O. Canalin's 'Ball Harder' vol.2 project. For the full gallery experience, visit here. Check out our accompanying merch collection too!

Oakland is Proud with Del Phresh

Oakland is Proud with Del Phresh

If there’s a bright side to boarded-up storefronts in downtown Oakland it’s street art. We wanted to support Oakland artists and small businesses and so decided to commission an art piece at our flagship downtown store.  We contacted the legendary Del Phresh, Oakland’s first Graffiti King and member of the TDK crew, a collective of local aerosol artists. Del was one of the first Oakland graffiti artists to expand his work to other Bay Area cities. His versatile style crushes it in the streets and his work was featured in the book Spray Can Art and appeared on a local...

Rebuilding Oakland Black Businesses

In 2018, Rafael Casal and David Diggs wrote a poem about police violence and the intersection of race and class set against the backdrop of Oakland. They read this spoken-word piece that says, in part: “How perfect does a black boy have to be before we mourn him? How quickly must a neighborhood vanish for us to notice?” We originally released this design when Rafael and Daveed's film 'Blindspotting' premiered. It remains an accurate index for how little we have progressed as a country. 100% of profits from the sales of this shirt (profit defined in this case as everything above the hard...

Oaklandish Unchained: Lakeside Session With Thomas Pridgen

Oaklandish Unchained: Lakeside Session With Thomas Pridgen

When you watch Thomas play, you’ll abandon any doubt he was born to do this. Catch him crushing it on the big stage or here on Lakeshore Ave. Thomas Pridgen started drumming when he was three years old. By age nine he won the Guitar Center Drum-Off, and a year later he was the youngest recipient of a Zildjian endorsement in the company’s 400-year history.  When he was fifteen he was the youngest musician to ever receive a 4-year scholarship to Berklee College of Music. Throughout his teenage years, he did studio sessions with Bay Area Gospel artists and was...

Basi and Drew Banga: Shake the Scene Listening Party

Basi and Drew Banga: Shake the Scene Listening Party

This Friday, January 10, 2020 join us at Oaklandish Downton (1444 Broadway) for a celebration of Basi & Drew Banga's new EP entitled, "Shake The Scene." Basi & Drew Banga, both born and raised in Oakland, are bringing a new sound and energy to the forefront of the Bay Area music scene. They will be performing their new EP as well as releasing limited edition "Shake The Scene" shirts in collaboration with Oaklandish. This event also features fellow Oakland Natives, Meleswave, Ajai Kasim, and Siri Seiko. The show starts at 7pm and will be wrapped up by 9pm. We promise you...

RIP RBC Bugzy

RIP RBC Bugzy

A look back at First Friday, April 2016. With DNas and Dion Decibels, featuring Beejus, RBC Bugzy, G Maly, and Rexx Life Raj. Photos by Amir Aziz.

We Are Oaklandish: Aaron Davis, Drummer

We Are Oaklandish: Aaron Davis, Drummer

My experience coming up in Oakland has been an interesting journey. There are people who love me and support me, and others who dislike me and are not supportive at all. But, I’ve been living here for almost 22 years of my life and love my city. My journey as a drummer was very tough. I started playing drums at age 2 and I’m 21 now. It’s tough is because it’s all about who you know. I don’t wanna move down to LA to get gigs and I think I should be able to gig in my own city. Another...

Oaklandish Unchained: An Afternoon With Kellen Knick

Oaklandish Unchained: An Afternoon With Kellen Knick

From the course to the street, Oaklandish family member, Kellen Knick, crushes freestyle motorcycle stunt riding. Catch him out and about or at one of his shows rocking it in Oaklandish.  Video by @DirLuisMontoya Oakland is the land of innovators, mavericks, and rebels. A hotbed for social movements and culture that has transformed the world. Oaklandish Unchained video series continues this proud tradition by celebrating the people of The Town. Watch More > Oakland Unchained

We Are Oaklandish: Luis Montoya, Filmmaker & Musician

We Are Oaklandish: Luis Montoya, Filmmaker & Musician

I’ve always had a love-hate relationship with Oakland.  I found myself leaning towards the violence and negativity that surrounded this city in the early 2000s. It wasn’t a conscious choice. It was more like a survival tactic.  When I grew to an age where I could be more conscientious of my actions, love and healing came to me. I began my healing process in Oakland and began to rid my mind of the negativity around me.  Slowly but surely, everything started to make sense. I was no longer clouded by anger, hatred nor hostility. Even better, I realized that had...

We Are Oaklandish: Anna Rodriguez, Oaklandish Team Member

We Are Oaklandish: Anna Rodriguez, Oaklandish Team Member

Oakland has taught me so much and still does so everyday. It’s taught me to appreciate everything, big and small.  The Town is beautiful in all senses of the word, but our town folk struggle nonetheless. Our youth struggle to break stereotypes and statistics, while parents struggle to provide basic necessities.  Our teachers struggle to provide our youth with an adequate education with inadequate funding. I’m a Fremont High School alumni and have experienced not having enough school funding first hand. Our principal would often get on the intercom to tell us students that we were extremely low on supplies....

Klay Thompson x Anta KT4 'Klay Area' FAQ

Klay Thompson x Anta KT4 'Klay Area' FAQ

Please do not call the Oaklandish stores. They do not have any more information than what’s listed here. What’s happening? Exclusive US drop of the Klay Thompson x Anta KT4 ‘Klay Area’ shoe at the Oaklandish Downtown store at 1444 Broadway on Sunday, October 6, 2019 from 3-6pm. Only 200 pairs will be available, in sizes 8 through 11 inclusive. These are the only pairs that will be offered for sale in the entire country! Starting at noon on Monday September 30, 2019, you will be able to register for your spot in line to purchase your very own pair of the...

Klay Thompson x Anta KT5 'Disco Ball' FAQ

Klay Thompson x Anta KT5 'Disco Ball' FAQ

Please do not call the Oaklandish stores. They do not have any more information than what’s listed here. What’s happening? Exclusive US drop of the Klay Thompson x Anta KT5 ‘Disco Ball’ shoe at the Oaklandish Downtown store at 1444 Broadway on Sunday, October 6, 2019 from 3-6pm. Only 200 pairs will be available, in sizes 7 through 11 inclusive. These are the only pairs that will be offered for sale in the entire country! Starting at noon on Saturday, September 28, 2019, you will be able to register for your spot in line to purchase your very own pair of...

Town Anthem

Town Anthem

510 Media and Oaklandish collaborated to produce this anthem for Oakland. From the Bay Bridge to The Lake and everything along the Interstate, this will always be The Town. #LetsGoOakland #RootedInOakland 


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